ScentLok® and Blocker Outdoors® join forces with Drop Zone Hunting TV to showcase technical dominance in the field
Nexus Outdoors is proud to announce a powerhouse collaboration, aligning its industry-leading ScentLok® and Blocker Outdoors® brands with one of the most respected names in outdoor television: Drop Zone Hunting TV. This partnership bridges the gap between technical scent-control innovation and authentic, field-proven storytelling. By integrating ScentLok’s molecular-level odor tech and the specialized Blocker Outdoors Finisher Turkey Series into the Drop Zone arsenal, Nexus Outdoors is doubling down on its commitment to gear that delivers a measurable advantage.
“Drop Zone Hunting TV has built a 16-year reputation for authenticity—that’s a rare commodity, and it aligns perfectly with our mission,” said Steve Allie, Director of Marketing for Nexus Outdoors. “Working with a platform of this caliber allows us to demonstrate our gear’s performance through the lens of real hunts and real results.”
Entering its 16th season on the Outdoor Channel, Drop Zone is anchored by a unique duo: NASCAR legend Greg “Zippy” Zipadelli and veteran outdoorsman Hal Shaffer. Zipadelli brings the high-stakes strategy of the racing world to the woods, while Shaffer—a 25-year industry fixture—is widely regarded as a premier scent-control specialist. “This isn’t just a logo on a jersey,” said Hal Shaffer. “It’s a natural alignment of innovation and experience. My entire career has been built on understanding how to beat a deer’s nose, and ScentLok is the definitive gold standard in that pursuit.
The partnership will feature deep technical integration throughout the season, including:
ScentLok Systems: Showcasing complete whitetail layering from early-season heat to late-season freezes.
Blocker Outdoors Finisher Turkey Series: Highlighting the mobility and concealment required for aggressive spring run-and-gun hunting.
Field-Tested Content: Integrated brand exposure across broadcast, digital, and social platforms, driven by real-world testing from Shaffer and Zipadelli. “This partnership represents more than just brands working together,” Shaffer added. “It brings together innovation and credibility in a way that directly benefits hunters across the country.
